Innovation At Sea

Celebrity Cruises

11 September 2020

Long regarded as an industry pioneer for our signature innovations, creative solutions are more important now than ever. We're committed to making cruises safer and healthier with technology at the helm.

This short video brings those innovations to life.

At the forefront are our existing digital innovations powered by our guest mobile app. The app will integrate crucial health and safety practices like physical distancing and minimising common touchpoints. We are building on these solutions and more as we further evolve our cruise holidays to continue exceeding guests’ expectations and their standards for health and safety.

Our primary mobile app functionalities include:

Muster 2.0

One of the least-loved, but most important parts of a cruise holiday, the safety drill. With Muster 2.0 we've created an entirely new approach to delivering safety information to guests, reimagining a process originally designed for large groups of people into a faster, more personal approach that encourages higher levels of safety.

As the first programme of its kind, key elements of the safety drill – including reviewing what to expect and where to go in case of an emergency, and instructions on how to properly use a life jacket – will be accessible on mobile devices and interactive stateroom TVs using new technology, eMuster™.

Expedited Boarding

By completing check-in with the app, scanning passport information and uploading a ‘selfie’ security photo, you can generate a mobile boarding pass and qualify for an expedited boarding process. Debuted in 2018 the innovative, digital experience minimises check-in and security lines at ports, allowing you to get onboard seamlessly and safely in minutes.

Stateroom Automation

Using your smartphone, you have the ability to control elements inside the stateroom, such as the TV, lighting, window shades and temperature, limiting touchpoints while achieving higher levels of stateroom customisation.

Digital Key

You can unlock your stateroom with your smartphone by downloading a digital key, available in just a few taps for select ships and staterooms.

Onboard Account

You can can view onboard charges and credits in real time from anywhere on the ship without waiting in line or on hold.

Scheduled Arrival Time

Staggered arrival times help eliminate crowds by managing the ebb-and-flow in parking lots, drop-off areas and terminals to allow for physical distancing from car to stateroom.

Daily Planning

Onboard activities, entertainment shows, dining and shore excursions are viewable and open for reservations all through the guest mobile app.

We are dedicated to going above and beyond to deliver exceptional, memory making holidays and we continue to work on technological advancements that will facilitate a fast, seamless and smart experience from check in to check out. We are also working with a team of top medical and scientific experts who are guiding our way to safely cruising in the new world.

We hope you feel as excited as we do about our new innovations and we look forward to sharing more on our plans to return to the water soon.

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